VH-1 Classic has announced their new project – “Rock Autism“. This project will begin on April 1st to kick off Autism Awareness Month and is designed to raise awareness about autism. The announcement was made at the Cable Television Public Affairs Association annual conference by Tom Calderone, Executive Vice President and General Manager of VH1.
“Autism is such a devastating disorder for so many families, and its rate of prevalence is increasing at an alarming rate, VH1 Classic has dedicated itself to making an impact on autism because many of our viewers are parents who are now dealing with this issue. We’ve also found over the years that this disorder has touched the lives of many of the artists and musicians that we work with at VH1 Classic.”
The campaign will include public service announcements, VH-1 Classic news breaks, and even on-air fundraising events. More information will be available in the coming days at a yet-to-be published website: http://www.rockautism.vh1classic.com/
Read the entire story here. VH1 Classic to Launch First-Ever Pro-Social Campaign
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