Lowe’s First Company to Pull Ads from Big Brother

by Melissa on February 21, 2008

Autism News Direct is reporting that Lowe’s is the first company to pull advertisements from Big Brother in light of Adam Jasinksi’s foot-in-mouth comment calling the autistic children he works with retards.  In the entry Lowe’s Pulls Advertisements From Big Brother After Jasinski Comment, a press release from Autism United announces that Lowe’s has pulled out and that plans are underway to work on other big name advertisers like Taco Bell, Saturn, and Geico. 

It is nice to see some action on the part of the advertisers, it would certainly be nice for CBS to come out with more than a simple statement about this.  A lot of people are comparing Jasinski’s comment to Don Imus’ “nappy-headed hos” comment that ended with his termination.  It will be interesting to see how the rest of this plays out in the media. 

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{ 8 comments… read them below or add one }

Angela February 21, 2008 at 6:59 pm

Awesome news… nice to see companies take a stand for what is right.

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Casdok February 22, 2008 at 12:43 am

Excellent!
Yes it will be interesting to watch.

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Sara Kinney February 22, 2008 at 12:19 pm

Hello. I am a parent of a six year old with Autism and I just don’t understand this. Even though it hurts to hear these kind of comments, I think it is good that they showed it to basically show what a jerk this guy is. I don’t understand what the campaign is trying to accomplish. I would make sure this guy doesn’t win and doesn’t work for an autism foundations again. If they didn’t play the comment, wouldn’t we all still have thought he was a decent guy? It just showed his true personality.

I would appreciate any clarification!

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Kevin February 22, 2008 at 1:59 pm

That’s a stand-up company for you. CBS may only listen when they are hit in the pocket book.

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autismkey February 22, 2008 at 4:26 pm

This video just aired in South Florida on Friday evening. Things are about to get VERY interesting over at CBS. The first half is old news, but keep watching the vid….

http://cbs4.com/video/?id=50872@wfor.dayport.com

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Melissa February 22, 2008 at 5:49 pm

Thanks autismkey – good for the state looking into the organization!!

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Jenn February 22, 2008 at 7:25 pm

Hoooo-rah for Lowes! A big-box store with a conscience. They have just won me over as a loyal customer.

I’m glad FL is looking into UNIAF. I wasn’t the only one who thought something stunk. Will be interesting to watch this unfold.

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LaskiGal February 25, 2008 at 9:51 pm

Came over from Chaotic and was thrilled to hear about this!!! FINALLY . . . .

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